Marketers and advertising agencies Australia-wide are known to repeat the phrase ‘content is king’. Unfortunately, they tend to sweep email marketing content under the rug in favour of more obviously accessible content like social media.
While yes, social media can be an effective marketing tool, email marketing is also powerful. Why? Customers find their inboxes to be much more personal places than social media feeds, which are often mindlessly scrolled through. Emails can better influence readers to do something for your brand, like go to your website or buy a specific product.
According to Oberlo, over 300 billion emails are sent and received each day. The best part is that these stats also demonstrate just how popular email marketing is with customers, with almost half of customers enjoying a personalised email from their favourite brand.
But if you’re still undecided about how great email marketing truly is, then stop, sit down with a nice hot cuppa, and read on to learn about the power of email marketing.
Customer Engagement and Retention
To kick things off, let’s talk about one of the main objectives that every brand wants to achieve – boosted customer engagement and retention. Email marketing is an effective way to engage and educate your customers, as it allows you to showcase your product and promotions without feeling inauthentic or pushy.
When good email marketing is paired with great offers, your customers simply can’t refuse to go to your website and investigate your promotion or product. Email is also a simple way to engage audiences with your brand at their own convenience, as customers can check their emails at any time on all of their devices.
Email marketing is a great way to get up close and personal with your customers. You can tailor each email to reflect your customer’s interests, shopping habits and other ways that they’ve interacted with your business.
It’s also a great way to spotlight specific promotions or products that the customer can connect with and would want to make the most of.
As an example, you can send automated emails to personally welcome customers who sign up for your weekly newsletter. As part of this email, you can offer a small discount code for their next purchase plus recommendations based on the things they bought.
Seamless Integration with Other Platforms
While you may use a plethora of other platforms for your marketing efforts, email is a great way to showcase other content and platforms in unique ways. With clickable social media buttons and embedded posts, your customers are just one click away from reaching your socials or website.
Another great way to create a holistic email marketing campaign is to showcase user-generated content (UGC) within the email. Customers love authenticity – that’s just a fact. So by showing off UGC, you’re giving your customers the opportunity to relate to your brand through their peers.
You can also showcase sneak peeks for future products or events with videos, images or even a combination of the two.
Take Your Brand to New Heights with OtherBirds
When it comes to email marketing, businesses have a wealth of options at their fingertips to improve their customer relations and overall sales.
But if you’re struggling to work out how best to use the power of email marketing to your advantage, then leave it to the experts at OtherBirds.
From design to copy, we have a team of marketing powerhouses who can work together to bolster your marketing efforts and help you bring in the big bucks.
So get in touch with our stellar sales team today, and let’s work together to make your business take flight.