Challenge:

The Halve Waste program brought together six councils in the Albury and Wodonga regions with a united vision – reduce waste in the community. 

Solution:

In the beginnings of this successful campaign, we worked with well-known celebrities and local ambassadors while the three-bin system was being established.

As the campaign evolved, the community took more responsibility about how they recycle and get rid of waste. It was then the celebrities passed the baton to the locals, who continue to support Halve Waste’s endeavours.

Results:

OtherBirds have been proud partners of the Halve Waste program for several years. We’ve worked closely with Halve Waste to develop a diverse library of assets.

We’ve also created unique campaigns that addressed different waste concerns, which aligned with a strategic media plan that factored in total budget, environments, and the wider community.

Challenge:

Moving from the big smoke or from another town can be a big deal.There is a lot to think about and lots of reasons to make the tree change. One of the big reasons is lifestyle and getting quality time back in our days, quality time for family and time to just let your kids be kids.If the kids are happy, you’re well on your way to settling into your new home town.

Solution:

 This is where we handed it over to the experts; the kids who have made the move. They also got a little help from some true blue, born and bred Wangarattans too. This was where they told us what they love about Wang and in the process show off everything it has to offer.

For this approach, we reached out to find a mix of children with different backgrounds, hobbies and interests. They were chosen to cover off a range of benefits of living in Wangaratta ie. ‘lots of land and space available’ and also an opportunity to showcase local amenities like schools, sports facilities and arts precincts. It involved a casual chat/interview with the kids about their favourite things and we aimed to capture some genuine and passionate responses.

Results:

This project resulted in an adorable video that showcased what kids really want. 

Challenge:

The Orange region reaches across many unique towns and villages with many exceptional events and destinations to offer travellers to Australia. 

Though there wasn’t an efficient way to connect tourists with local tourist operators. 

Solution:

We created the initial information architecture (IA) that captured the key events and attractions. This was before Canvas Group, a Sydney-based agency, translated our IA into a world-class design.

From there, we integrated tourism operator data from the Australian Tourism Data Warehouse. In addition to this, we integrated with the booking platform allowing tourists to see availability and book in real time.

Results:

Tourists looking to explore the Orange region now have a holistic platform where they can easily connect with tourism operators.

Challenge:

With a 100-kilometre service area with a catchment of around 10,000 people, Yarrawonga Health needed a solution for managing multiple streams of sensitive documents and knowledge sharing and managing organisational knowledge.

Solution:

Working with Yarrawonga Health to develop a holistic online system comprising a website, intranet and app you can download onto a phone or tablet.

These three key components allowed for brand modernisation and a streamlined customer journey.

Results:

Centralised information allows users to have a single platform to upload relevant information, which simplifies health care processes. 

This considered solution will serve Yarrawonga Health and their patients for many years to come.

Challenge:

Council digital assets had previously been spread across multiple technologies resulting in a fragmented user experience as well as unnecessary cost.

Solution:

After assessing the various websites, many born from inflexible technologies and outdated platforms, we were able to consolidate 3

websites into one solution. This solution was delivered on the DNN which allowed us to also redevelop The Cube Wodonga (entertainment centre) website in parallel on the same

platform. 

We also delivered a suite of templates for the council to deploy microsites as they are needed. These microsites can have a basic navigation structure and be easily branded to reflect the style of the campaign.

Results:

The website design is light, bright, bold and modern and was launched back in July of 2019 as planned.

Challenge:

Diet is an important aspect of any animal’s wellbeing. The challenge for this campaign was to create an engaging way to showcase this. 

Solution:

Working within the existing Balanced Life brand guidelines, we created a humorous campaign to launch their new dog rolls all with a little help from a French Bulldog. Whether it was high protein, low carbs or an overall perfectly balanced diet, she had a doggy yoga move for all of them. 

Results:

The Balanced Life campaign launched with a targeted digital media campaign surrounding specific chain and independent pet stores across the nation, with geo targeting and other behavioural parameters. 

Six weeks into the campaign launch the marketing team was informed of freight and distribution issues that meant nearly half the stores didn’t have the full range, and then an education piece was required to educate the stores on the process behind the freight and storage of a cold store product. 

The campaign included instore POS, press, socials and campaign page.

Challenge:

ShipStation required graphic design services to emphasise their position as industry leaders. Their production timelines required for this brand were heavily influenced by the needs of the global team activities. 

Solution:

We worked with ShipStation to develop a suite of marketing resources to elevate their brand, including an extensive suite of graphic design assets to support them across physical and digital platforms.

Results:

ShipStation was enabled to boast exciting activations through multiple events as content creation and collateral design were driven to new standards. They were also able to provide visually engaging content for a range of target audiences. 

Challenge:

Randwick City Council were set to introduce their food organics and garden organics (FOGO) waste collection to households in the area in March 2021. 

But they needed support to get the community to understand why this change was so important for their environment. 

Solution:

OtherBirds worked closely with Randwick City Council to develop a suite of animated videos to create a long-lasting, positive impact on the community. We created the ‘Small Change, Big Difference’ campaign to inspire the Randwick community individuals to understand that every little bit counts.

Animation was used to showcase recognisable locations that locals can connect with, such as beaches, parks and outdoor recreational areas. This helped locals understand the benefits when they close the loop and recycle their food scraps.

Results:

This effective campaign was recognised as the overall Winner in the Behavioural Change in Waste Category at the Local Government NSW Excellence in Environment Awards for 2021.

Challenge:

BigCommerce wanted to educate online fashion retailers about the key trends that are set to shape and define the fashion industry.

Solution:

Our copywriting team conducted extensive research about the trends that drive the fashion industry through the lens of eCommerce and online shopping.

They wrote an extensive report that features important data and cases studies to corroborate the impact of each trend.

The report’s design was sleek and complemented BigCommerce’s overall brand, while making the key figures stand out and more engaging.

Results:

The client was happy and satisfied with how we worked, our proactivity and responsiveness.

Challenge:

Drive Yello wanted an engaging way to educate businesses about evolving consumer behaviours and the importance of last mile delivery.

Solution:

Our copywriting team researched and wrote an eBook that explained the reasoning behind the change in customer behaviour, and how retailers can change their approaches to meet their consumers’ needs head on.

The sleek eBook design allows for ease of navigation and highlights key pieces of information that are crucial to businesses.

Results:

Novice and veteran retailers are now equipped with the knowledge they need to meet evolving customer demands head on and make their business soar.

Challenge:

The Bentleigh RSL wanted a way to engage new audiences via Facebook to share news, the latest menu offerings and any updates about the RSL.

Solution:

Our design team ongoingly creates a series of vibrant tiles that, at a glance, tell audiences what they need to know when scrolling through their Facebook feed.

The use of bold and bright colours draws the eye and makes Facebook users stop in their tracks to look at the tiles and read the captions.

Results:

Including diverse images of people young and old allows audiences to establish more of a connection with these demographics. Additionally, the use of vibrant colours allows for an aesthetically pleasing feed that caters to RSL patrons of all ages.

Challenge:

Sunshine Week is an organisation that stems from the work at the Albury Wodonga Regional Cancer Centre (AWRCC).

During its conception, AWRCC required a fun and youthful brand for Sunshine Week.

Solution:

To create this bright and vibrant brand, we worked in colours from the original AWRCC brand as well as distinct typography to create a fun brand. We also selected images that the community could easily connect and identify with.

Results:

The combination of colour, typestyle and imagery gave the Sunshine Week branding an emotional and compassionate connection with the community to become involved in the campaign, raise awareness and funds for the AWRCC.

Challenge:

Kiewa Milk wanted to remind locals why milk sourced from the Kiewa Valley is the best when it comes to dairy products.

Solution:

We took inspiration from the 1900s gentlemen’s guide series of tips to create a suite of creative and fun marketing assets to educate men about treating people of other genders with respect.

We based the content of these deliverables off the information provided by a research company, who engaged with victims of intimate partner violence (IPV) along with stakeholders across multiple organisations.

Results:

A fun and vibrant campaign allowed coffee connoisseurs, farmers and milk-lovers to celebrate the return of an icon.

Challenge:

Wodonga Council identified reducing drug and alcohol related harm as a key priority to creating a safer and more equitable community. 

Solution:

We know the dangers and are constantly being told of the consequences of drug use, but for this brief we wanted to take a step back and think about what drives young people to problematic drug use. 

We used the evidence from a Needs Analysis and asked the teens to flip drugs on their head. We got the teens to think about the things in life that would help them or a friend to avoid developing any problems with drugs. 

These were thought starters, the rest was up to them.

Results:

Based on their understanding and research we placed an open call for entries to design a skateboard deck. A competition led to a gallery exhibition grand opening as the centre of an outdoor event for the entire community. There was a pop-up skate park, skate demos, skate competitions, plus food and music.