Challenge:

The objective for this brand was to create the first Omega 3 rich milk, packed with proven health benefits and market it as an industry innovator.

Solution:

This required future proofing the business by creating branding that was timeless and appealed to parents and young families.

OtherBirds created a fluid hand draw design to appeal to this audience with the unique ’03’ carried across the entire product range.

Results:

A bright cartoony brand was supported by an animated campaign that is a bit of fun but will also clearly spell out the health benefits of the product.