This design project involved creating a brand that stood out from the crowd, featuring a carnival atmosphere with people, festival lighting, racing, food and wine.

Although the festival was situated in Wangaratta, the target audience was to reach outside of the region, the aim was to have a brand that was attractive to Metro areas and appeal to a large demographic.

We produced: 

• Television Commercials
• Brochures
• Posters
• Website
• Radio Audio

Challenge:

Though this iconic festival is situated in Wangaratta, the Wangaratta Turf Club wanted to expand the event’s awareness to metropolitan areas.

Solution:

We created a distinct and bold brand that reflected the fun atmosphere, tasty offerings and the heart of this great festival.

Vibrant colours and a large font were used to stop people in their tracks and take notice of the brand and what the festival had to offer.

Results:

We developed a range of collateral to help boost the messaging of the Wangaratta Racing, Wine & Food Festival. This included engaging TV commercials and radio ads, eye-catching posters and brochures, as well as car decals and t-shirts!