Challenge:

During the height of the pandemic, it was important that Albury Wodonga Health educated the community on the benefits of getting the COVID-19 vaccination.

They didn’t want to scare or overwhelm the community and were after a considerate and nuanced approach to messaging.

Solution:

We worked closely with Albury Wodonga Health and a network of other health organisations to come up with gentle, yet effective, messaging that encouraged our community to get vaccinated.

Results:

We created a suite of memorable assets to help educate the community about why it’s important to get vaccinated against COVID-19. This included newspaper ads, window decals, videos and a branded bus.