Challenge:

The Orange region reaches across many unique towns and villages with many exceptional events and destinations to offer travellers to Australia. 

Though there wasn’t an efficient way to connect tourists with local tourist operators. 

Solution:

We created the initial information architecture (IA) that captured the key events and attractions. This was before Canvas Group, a Sydney-based agency, translated our IA into a world-class design.

From there, we integrated tourism operator data from the Australian Tourism Data Warehouse. In addition to this, we integrated with the booking platform allowing tourists to see availability and book in real time.

Results:

Tourists looking to explore the Orange region now have a holistic platform where they can easily connect with tourism operators.