Challenge:

Kiewa Milk wanted to remind locals why milk sourced from the Kiewa Valley is the best when it comes to dairy products.

Solution:

We took inspiration from the 1900s gentlemen’s guide series of tips to create a suite of creative and fun marketing assets to educate men about treating people of other genders with respect.

We based the content of these deliverables off the information provided by a research company, who engaged with victims of intimate partner violence (IPV) along with stakeholders across multiple organisations.

Results:

A fun and vibrant campaign allowed coffee connoisseurs, farmers and milk-lovers to celebrate the return of an icon.