The people at ENZED are here to support the backbone of our country. They work hard at all times of day and often in tough conditions.This approach was built around one key idea: that ENZED is here to make sure you can keep working.

By demonstrating an understanding of just how hard ENZED’s customers work, we’re showing a grasp of their business and how important it is for them to stay online.

This commercial was shot at times of the day when others may be closed and allowed us to show the 24/7 support they provide their clients.

Challenge:

ENZED work hard at all times of day and often in tough conditions, ensuring that they’re here to help us keep working.

They wanted to highlight just how hard their customer’s work and showcase why it’s important for ENZED to stay online. 

Solution:

We proposed a multi-layered digital media schedule, including an initial two-month TV campaign combined with extended digital activities over a five-month period. Our overarching strategy was based on reaching a specific, key target audience of business owners and decision makers across a range of relevant industries.

Results:

A series of TV commercials and digital assets were created to target the core male audience. These authentic videos and images reiterated ENZED as the go-to provider of machinery and equipment for tradies throughout Australia and New Zealand.