Diet is an important aspect of any animal’s wellbeing. The challenge for this campaign was to create an engaging way to showcase this.
Working within the existing Balanced Life brand guidelines, we created a humorous campaign to launch their new dog rolls all with a little help from a French Bulldog. Whether it was high protein, low carbs or an overall perfectly balanced diet, she had a doggy yoga move for all of them.
The Balanced Life campaign launched with a targeted digital media campaign surrounding specific chain and independent pet stores across the nation, with geo targeting and other behavioural parameters.
Six weeks into the campaign launch the marketing team was informed of freight and distribution issues that meant nearly half the stores didn’t have the full range, and then an education piece was required to educate the stores on the process behind the freight and storage of a cold store product.
The campaign included instore POS, press, socials and campaign page.