Challenge:

Sunshine Week is an organisation that stems from the work at the Albury Wodonga Regional Cancer Centre (AWRCC).

During its conception, AWRCC required a fun and youthful brand for Sunshine Week.

Solution:

To create this bright and vibrant brand, we worked in colours from the original AWRCC brand as well as distinct typography to create a fun brand. We also selected images that the community could easily connect and identify with.

Results:

The combination of colour, typestyle and imagery gave the Sunshine Week branding an emotional and compassionate connection with the community to become involved in the campaign, raise awareness and funds for the AWRCC.