The Halve Waste program brought together six councils in the Albury and Wodonga regions with a united vision – reduce waste in the community.
In the beginnings of this successful campaign, we worked with well-known celebrities and local ambassadors while the three-bin system was being established.
As the campaign evolved, the community took more responsibility about how they recycle and get rid of waste. It was then the celebrities passed the baton to the locals, who continue to support Halve Waste’s endeavours.
OtherBirds have been proud partners of the Halve Waste program for several years. We’ve worked closely with Halve Waste to develop a diverse library of assets.
We’ve also created unique campaigns that addressed different waste concerns, which aligned with a strategic media plan that factored in total budget, environments, and the wider community.